Overview
JIKORI is a brand focusing on honoring and the beauty of the state of Sonora in México. The brand seeks to highlight the values and traditions of the state, so rich in culture and history, and bring them to the digital age, globally connected. In the state of Sonora, there are 3 extraordinary products, which have been kept as the little secret of the locals: Cecina, Chiltepín and Bacanora.
About
JIKORI's chromatic range is not closed, it is based on white, black, and neutral tones that can interact harmoniously with the photographs. A peculiarity of Sonora is that it’s a border state to the United States, which is why the linguistic phenomenon called SPANGLISH is very common in the region. According to the purposes of the brand, this type of regionalism is optimal for headlines, slogans, call to action, etc.
my role
Naming Research
Brand Design
Packaging Design
Visualizations
tools
